Which act is considered a ground for disciplinary action related to advertising?

False or misleading advertising is considered a ground for disciplinary action because it undermines the integrity of the profession and can deceive the public. Advertising in the embalming and funeral service industry must adhere to strict ethical standards and truthfulness to ensure that consumers are not misled about the services offered. False representations can lead to severe consequences, including legal repercussions, loss of licensure, and damage to reputation.

In contrast, advertising exclusively on social media, offering discounts in promotions, or using testimonials can be acceptable practices if done within the boundaries of legal and ethical advertising standards. These methods do not inherently mislead potential clients and can be part of a legitimate marketing strategy if they accurately represent the services provided.