Which of the following actions is considered a serious violation of funeral practice laws?

Making misleading statements about service costs is a serious violation of funeral practice laws because it undermines the integrity and transparency that are essential in the funeral industry. It can lead to consumer deception, as families in mourning might make financial decisions based on false information. Regulations in this field emphasize the importance of providing clear and accurate pricing to protect consumers from unfair practices.

Offering discounts on services, while it may raise ethical considerations, is typically permissible as long as the practice complies with regulations and does not misrepresent the standard costs. Encouraging referrals from satisfied clients is generally a legitimate marketing practice that is not only acceptable but also common in many service industries. Participating in burial service planning is a normal part of the funeral director's duties and is expected in providing comprehensive service to families grieving the loss of a loved one.