Which of the following practices is a ground for disciplinary action related to advertising?

False or misleading advertising is a significant ground for disciplinary action in the field of embalming and funeral services. This practice is deemed unethical as it can deceive consumers about the services, products, or qualifications offered by an embalmer or funeral home. Misrepresenting facts can harm the public's trust and can lead to legal consequences, as regulatory bodies expect practitioners to uphold honesty and transparency in their advertising efforts. Ensuring that all marketing communications accurately represent the services provided is vital for maintaining professional integrity and protecting the interests of consumers in this sensitive industry.

In contrast, creative marketing strategies can be a legitimate form of promoting services, as long as they adhere to truthfulness and accuracy. Engaging in community outreach and providing honest testimonials are similarly positive practices that promote goodwill and trust within the community without the potential for disciplinary action, provided they remain factual and fair.