Which practice involving solicitation after a death is considered a ground for disciplinary action?

Solicitation by licensee or agents is regarded as a serious violation within the field of embalming and funeral service because it can undermine the ethical standards expected in such sensitive circumstances. This practice typically refers to actively seeking out individuals or families who have experienced a loss, often in a manner that could be perceived as exploitative or opportunistic. Laws and regulations governing funeral services are designed to protect consumers from undue pressure during a vulnerable time, which makes unsolicited solicitation particularly contentious.

In contrast, general advertising, while it may be regulated, is often permitted as it allows businesses to inform the public about services without applying pressure on specific individuals. Offering immediate services or sending follow-up letters can also fall within acceptable practices if done appropriately, without encroaching on the dignity of the grieving process. Therefore, engaging in solicitation as a licensee or through agents is seen as detrimental to professional integrity, leading to stricter regulatory scrutiny and potential disciplinary actions.